Your First Look at Fall Denim

Fall fashion always starts the same way: with great denim.

Before the boots, sweaters, and layers come out to play, it all begins with the jeans you'll reach for again and again. Finding the right fit and a few versatile washes gives you the foundation to build an effortless wardrobe for the season ahead.

From timeless trousers to comfortable stretch denim and modern wide legs, these are the silhouettes leading the way this fall.

Tried & True Trousers

Every closet has that pair of jeans. The ones you've reached for season after season because they always fit, always flatter, and always feel like you.

When you hold onto denim, it should be because they’re a fit you can count on and the silhouette is timeless. Trousers are this jean.

• The leg opening and thick hem create a classic and polished look, allowing you to dress up or stay casual.

• The fit complements a woman’s natural shape and provides extra length to your legs, giving you a leaner look. It’s considered a universally flattering denim.

• A light wash trouser, like our exclusive Dani Trouser, offers balance to the richer earth tones you’ll wear this fall. Add a pop of turquoise and you’ve perfectly updated a summer jean for the next season.

Stretch Denim

Have you ever sat for long periods of time and needed to unbutton your jeans for just a small break? Don’t worry, us too. There’s nothing like wearing a pair of jeans that actually moves with you throughout your day. 

Introducing stretch into denim is a delicate thing – if you add too much, the quality suffers and they don’t look like denim anymore. But when you find a pair that does it right, it becomes the perfect blend of comfort and confidence. 

• Even though the seasons are shifting, your schedule will probably be just as busy. Denim with stretch gives you a solid option for all-day wear.

• The Rhett High Rise Relaxed Straight Leg Jean is made with 4-way stretch, which can be a tricky fit in other brands, but this pair is put together with precision. It feels unrestricted yet holds its shape. The straight leg is on-trend this fall. And the denim itself has unique variation, which coordinates well with tops in monochromatic fall colors.

• Two new Ariat denim styles with “ultra stretch” have just been added to our fall offering, giving you a wide leg jean and trouser fit to try!

Diverse Wide Leg Denim

For several seasons, wide leg jeans have consistently been at the top of denim trends, and we’re happy to tell you, they’re not fading out anytime soon.

If you’ve been hesitant to add a wide leg jean into your denim rotation, we have good news for you! And if you’ve been a wide leg lover for quite some time and want to change things up, we also have good news for you!

• Now, more than ever, a variety of wide leg openings are trending. From a “slim” wide leg to an ultra wide leg, the diversity in shape allows you to find the silhouette you’re most comfortable with.

• The Olivia High Rise Wide Leg Jean strikes a balance between being a wide enough leg opening for your boots, yet not looking too fashion forward. It’s streamlined, classic and flattering.

• Also popular this fall are wide leg jeans in unexpected patterns, like camo print. While we understand this might push a few of you outside your comfort zone, this could be a way to experiment with your style!

• Look at camo as a neutral – it pairs with a variety of colors on top and is the perfect match with any of your western graphic tees. Plus, break out that American flag knit from the Fourth; the camo colors combined with red, white & blue create an elevated heritage look.

We hope this fall denim preview has given you some good ideas and inspiration as you begin to build your new seasonal style. Stay tuned every Sunday evening as we launch New Arrivals in the most exciting color ways, textures and unique details. This fall is going to be fun!